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The evolution of WAR began in 1969…and WAR has been evolving ever since.
“Our instruments and voices became our weapons of choice and the songs our ammunition. We spoke out against racism, hunger, gangs, crimes, and turf wars, as we embraced all people with hope and the spirit of brotherhood. It’s just as apropos today” WAR, the original street band, was brought together by veteran record producer Jerry Goldstein (“My Boyfriend’s Back”, “Hang On Sloopy”, “I Want Candy”) and rock legend Eric Burdon (ex-lead singer of the top British band The Animals). “I first saw some of the guys who would eventually become WAR playing at a topless beer bar in the San Fernando Valley, backing Deacon Jones, the pro football player, and knew immediately how potent these kids were,” states Goldstein. “I was friends with Eric and he was ready to throw in the towel on the music scene and return to Newcastle. He was tired of the ‘rock’ thing and desperate for a fresh authentic sound. I called him the morning after I first saw the band and made him return to the club the next night with me. Eric was so blown away by what he had heard that he jumped on stage to jam with them. The guys weren’t familiar with Eric or The Animals. I had them in the studio within a week, and the rest is history!
WAR’s global popularity is a tribute to the timelessness of its music and message. Perhaps, nothing epitomizes this truth greater than the fact that WAR has twice been honored by its hometown of Los Angeles, over twenty years apart, for its music making positive contributions to the betterment of the community. “The world is still a ghetto”, says Lonnie Jordan, echoing the title of the early album and song. “There will always be a reason to play our songs. When you come back to reality, you pull down WAR, because WAR is reality. We have a lot of second-generation fans and they’re seeing the same things their parents saw. They’re hearing the same messages. We’re like Levi’s,” says Jordan, “and there’s nothing nostalgic about Levi’s. In fact, they’re not really good and funky until they’ve
been worn awhile.”